The ever increasing competitiveness of the retail industry has caused an increase in the promotional activities of retailers. With this increase in promotional activities it has become essential for retailers to bridge their eCommerce efforts with their in-store efforts. Kiosk applications is the most likely way to accomplish this happy marriage.

Inventory Extension Kiosks has the advantage of enabling the retailer to offer clients more products without having to increase shelf space. It can also provide the client with more choices with regards to brands, sizes, colors and other varieties. The inventory kiosk has the added advantage of offering the client the opportunity to order items that are out of stock at that particular time. The kiosk can be linked to the retailers database to enable clients to locate a certain product. It can even be customized to provide eCommerce capabilities to clients.

Gift Registry Kiosks offers clients the ability to create a wish list of items that can be accessed by other people. The customer is able to access the Gift Registry in-store through a web-enabled kiosk. This kiosk is normally integrated with the retailers own web site and wish list system. It may additionally incorporate a scanner with which the client scans the products that he/she wants to add to his/her wish list. The selection is stored by the kiosk and is available as a wish list to be viewed by other clients shopping for gifts for the particular client. Not only is this kiosk helpful for acquiring new customers it also collects useful data regarding the shopping patterns of customers which can be effectively used in future target marketing projects.